Effective Date: January 14, 2026
RiverCity Insurance ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://rcityinsurance.com/ (the "Site"), request insurance quotes, book appointments, manage policies, or communicate with us, including via SMS/text messaging.
1. Information We Collect
We may collect the following types of information:
Personal Information
Name, address, email, phone number, date of birth, driver's license details, vehicle information, health-related data (for health, life, and Medicare insurance), payment details, and other information you provide when requesting quotes, submitting forms, or contacting us.
Automatically Collected Information
IP address, browser type, device information, pages visited, and usage data via cookies and similar technologies.
SMS/Text Messaging Information
Mobile phone number and related opt-in/consent details when you agree to receive text messages from us.
2. How We Collect Information
We collect information in the following ways:
Directly from you through contact forms, quote requests, appointment scheduling, policy portals, phone calls, emails, and in-person interactions.
Automatically through cookies, analytics tools, and server logs.
From third parties such as insurance carriers and authorized service providers, only as necessary and with appropriate safeguards.
3. How We Use Your Information
We use your information to:
Provide insurance quotes, process applications, manage policies, handle claims, and deliver customer support.
Send important non-promotional communications such as appointment confirmations, reminders, policy renewals, payment notices, and service-related updates.
Improve our website, services, and overall customer experience.
Comply with legal obligations, prevent fraud, and enforce our agreements.
4. SMS/Text Messaging Communications
We may send SMS/text messages for both non-promotional and promotional purposes to individuals who have provided proper consent.
Opt-In
You provide consent by:
Checking a consent box on our website forms (including contact, quote, and appointment forms), or
Providing verbal consent during recorded or documented phone or in-person interactions.
Consent disclosures include:
Message purpose
Message frequency
Carrier fee disclosure (“Message & data rates may apply”)
Opt-out instructions (“Reply STOP to opt out”)
Help instructions (“Text HELP for assistance”)
Consent is not required to purchase goods or services.
Opt-Out
You may opt out at any time by replying “STOP” to any message. You may reply “HELP” for assistance or contact us at:
Phone: (503) 339-3066
Email: [email protected]
We honor opt-out requests promptly and maintain appropriate records.
Frequency & Timing
Messages are sent as needed based on your interactions and services requested (e.g., appointment reminders, renewal notices). Message frequency varies. Messages are generally sent between 8:00 AM and 9:00 PM local time in compliance with applicable laws.
We do not send marketing messages unless you have separately provided express consent.
5. Sharing Your Information
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We may also share information when required by law, to protect our rights, or in connection with business operations such as payment processing and IT services.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us.
For SMS communications, you may opt out at any time as described above.
Oregon residents may have additional rights under the Oregon Consumer Privacy Act, where applicable.
8. Children’s Privacy
Our Site and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Continued use of our Site constitutes acceptance of the updated policy.
10. Contact Us
RiverCity Insurance
1810 Summer St NE
Salem, OR 97301
Phone: (503) 339-3066
Email: [email protected]
By using our Site or providing information, you acknowledge that you have read, understood, and agree to this Privacy Policy.